How to survive a journalist interview?

A journalist reaches out unexpectedly. You’re invited to speak as an expert — but your heart skips a beat. What will they ask? How do you make your point clearly? How do you stay calm when the spotlight turns to you? In this course, you’ll learn how to step into interviews with confidence. We’ll guide you through shaping your message, managing the pressure, and communicating your expertise in a way the public will actually remember.
Media training for researchers

What to expect...

A full-day, hands-on media training where you’ll:
• Practice multiple interview formats (short live interviews, duo exercises, and a plenary 1-minute interview)
• Learn how to keep your message sharp no matter the question
• Get personalised feedback on structure, delivery, presence, and credibility

In a second, online session, you’ll do a tailored test interview with coach Ann De Ron; you choose the format (TV, radio, online news, newspaper, talk show, etc.) and the specific outlet or style you want to prepare for.

You’ll prepare short assignments beforehand on our online learning platform, so we can dive right in and focus on real improvement.

What’s in it for you?

You’ll leave this training with a strong, audience-ready key message about your research, a confident interview presence supported by calm body language, a steady voice, and control over your narrative,practical techniques to handle tough or unexpected questions without losing your point, a polished expert bio you can immediately use for media or expert databases, and, most importantly, greater visibility for your expertise and more impact when you speak.

Meet your coach

The training is led by Ann De Ron, a former science journalist who has spent over a decade helping researchers communicate with clarity and influence. Under the name FishGrowFeet, she trains scientists across Belgium to bring their work to life for non-experts and the media. She is also the author of “Schrijven met impact”, a practical guide for academics who want to communicate powerfully with the public.
Get in touch
I’m Daniëlle, Project Manager of the SciComm Academy. Whether you’re just curious or ready to take the next step, feel free to reach out with questions or to learn more about how we can support your science communication journey.
Get in touch