When you get involved in science communication, you often have a specific goal in mind: to teach people something new, to make them aware of a certain topic or simply to allow them to get involved with science. But how do you know whether you have reached those goals? And whether you succeeded in reaching the kind of people that you wanted to reach?

Dr. Ward Peeters has studied these questions with the IMPACTLAB team. In this talk, he will dive deeper into the ways we can measure the impact of our scicomm activities and the tools we can use to improve our strategies.